The need for affordable yet good quality spectacles in rural and unserved regions of India is massive. In a country whose population lives predominantly in rural regions, accessibility and affordability of health care products and services, such as eye care, remains an issue. The “Aloka Vision Programme”, initiated and supported by ZEISS, aims to change the landscape of vision care in such areas through entrepreneurial network, technology, innovation, quality spectacles and raising awareness for the benefits of clear vision.
Local entrepreneurs will be trained in basic eye care, screening of people and dispensing of spectacles as well as in entrepreneurial skills. This opportunity helps locals to earn a livelihood or add this business onto their existing livelihood. Using technology, the Aloka entrepreneurs will be connected to an optometrist, which ensures high quality screening and service to the rural customer.
Aloka is not designed to be a philanthropic activity. It is designed as a sustainable venture for all involved.