The need for affordable yet good quality spectacles in rural and unserved regions of India is massive. In a country whose population lives predominantly in rural regions, accessibility and affordability of health care products and services, such as eye care, remains an issue. It is estimated that more than 300 million people in rural areas of India have no access to any kind of eye and vision care.
Initiated in 2015, “Aloka Vision Programme by ZEISS”, aims to address the problem of inaccessibility, unavailability, and affordability with the help of technology, training and novel supply chain solutions for the benefits of clear vision. The Aloka Vision Programme operates as social business with benefits for patients, partners and public health. It addresses the root causes for absence of eye and vision care in unserved regions: lack of trained vision experts, time investment and travel costs needed to visit an optometrist in the next city, availability of service and attractive variety of modern frames and lenses. ‘Aloka’ with their implementation partners considerably reduces effort, money and time for the underserved population and improves their productivity and quality of life.
Aloka Partners will be trained in basic vision screening and dispensing of spectacles as well as in entrepreneurial skills. This opportunity helps locals to earn a livelihood or add this business onto their existing livelihood. Using technology, the Aloka partners will be connected to an optometrist, which ensures high quality screening and service to the rural customer.
Aloka is not designed to be a philanthropic activity. It is designed as a sustainable venture for all involved. While Aloka takes care of affordable prices, on-time delivery and good service, partners are enabled to create employment and revenue opportunities.